Exploring the Deeper Art of Thought Leadership: Insights on Content, Challenges, and the Role of AI
Jake Meth is the founder of Opinioned, a consulting firm that helps thought leaders publish op-eds in top media outlets. From his tenure...
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Kristin Faulder
- Oct 4
- 8 min
Cracking the Media Code: A Deep Dive into Effective Media Relations with Erynn Kerrigan
Heurisay relies on a robust team of experts to keep our clients in the news. Erynn Kerrigan is one of our media relations gurus, with an...
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Kristin Faulder
- Aug 28
- 5 min
PR Masterclass: CMO Edition
Making The Most of Your Public Relations Investment Photo by Deena Englard on Unsplash Done well, public relations (PR) is a significant...
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Jen Simpson
- Aug 18
- 8 min
Creating Your Social Media Strategy: A Beginning Guide
Seven Key Pillars to Include in your Strategy Photo by Alexander Shatov on Unsplash Why You Need an Organic Social Media Strategy Social...
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Kristin Faulder
- Aug 5
- 6 min
PR Masterclass: Founder Edition
Making The Most of Your Public Relations Investment Done well, public relations (PR) is a significant and important investment for any...
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Kristin Faulder
- Feb 4, 2020
- 2 min
Are you ready to be a media spokesperson for your company?
Today’s media landscape is tough and much different than it used to be. If you’ve been a media spokesperson before – either for your...
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Kristin Faulder
- Jan 20, 2020
- 5 min
Have or Execute a PR Program? Expert Insights for Navigating the Tough Media Landscape in 2020
By: Kristin Parran Faulder and Elizabeth Yekhtikian A conversation with expert media analyst Sam Whitmore If you are thinking about...
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Kristin Faulder
- Nov 1, 2019
- 3 min
Five Tips for Staying Relevant in Today’s News Cycle
Over the past several years, the media landscape has changed significantly. Gone are the days when a company could send a press release...
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Kristin Faulder
- May 13, 2019
- 3 min
#StigmaFree Mental Health Marketing Requires Ubuntu
By: Kristin Parran Faulder Principal at Heurisay May is Mental Health Awareness Month – a time to take a minute (or more) to think about...
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Kristin Faulder
- Mar 11, 2019
- 3 min
Most Companies Don’t Think about Communications as Their Trojan Horse. I am Convinced It Is.
Simon Sinek’s TED talk is one of their most watched talks for a reason. He hits a chord – people don’t buy what you do, they buy why you...
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Kristin Faulder
- Oct 2, 2018
- 2 min
A roll-out strategy is critical to the success of your new initiatives
New corporate programs and undertakings can be thrilling. A new website. Fresh sales collateral. A more aggressive content strategy. In...
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Kristin Faulder
- Mar 29, 2018
- 4 min
How to make building your brand less overwhelming
When you’re running a company – mentoring and leading a team of people, developing and refining a product, building a loyal client base –...
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